The Art of Holding Sales Managers Accountable for Results

by admin on September 16, 2011

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Real Estate Marketing for Brokerage Firms

This is the outline for the class I taught at the Century 21 Leadership Conference in Nashville, TN.

This is a session every executive brokerage leader needs to embrace if you want better real estate marketing results from your sales managers.  It’s no mystery that today’s successful real estate practice needs to select and develop motivated and productive sales associates.  Sales managers are the key to this success and are often only measured by recruiting and production numbers.

With the array of technology distractions and difficult marketplace it is more imperative and difficult than ever to hold managers accountable for improved results.

This session will reveal the keys to engaging sales managers and associates to elevate their capabilities by simplifying their approach and focus on exceeding expectations.  We will introduce a new level of measurement that has the agents and leadership engaged in the process.

Leaders who attend this session will leave with a step by step evaluation workbook for assessing their managers, along with a companion worksheet for agents to evaluate their managers.  The end result will be a management team that is held to a higher standard with better overall results.

Here is a link to the PowerPoint for you to view:

real estate marketing training

Click to view PowerPoint