Thank you to all who joined us for “Simplify & Prosper – FREE Webinar” On November 29. 1parkplace revealed some of the sessions that will be presented at the Real Estate Marketing Summit this year. Below you will find a recording of the 25 minute webinar which goes over some of the HIGHLY anticipated sessions and speakers for #REMS12. For more information on Real Estate Marketing Summit, please visit www.RealEstateMarketingSummit.com

Thanks to all those who attended our fifth and final Webinar Wednesday in the month of October! Session #5 covered Marketing Listings & Measuring Results, using the 1parkplace Ultimate Agent Listing Marketing Suite of tools and the SMART Tracker Analytics Tool.

Below you’ll find the video recording, PowerPoint slides, and 1parkplace SMART Tracker Training Guide.

To download the 1parkplace SMART Tracker Reference Guide, a handy companion that gives you details on each of the MANY features within the SMART Tracker system, please click here.

On Thursday October 25th, 1parkplace and CEO Steve Hundley hosted a webinar titled “The 3 Keys to Super-Stardom.” This hour-long session covers the importance of quality Branding, Systems, and Execution. View the webinar or the PowerPoint slideshow below. There are also three (free!) downloadable guides–an Agent Branding Checklist, Farm Analysis worksheet, and a Neighborhood Landing Page checklist. Enjoy!

Webinar:

Slideshow:

And here are CEO Steve Hundley’s downloadable checklists and farm analysis document:

Agent Branding Checklist

Farm Analyzer

Neighborhood Landing Page Checklist

Thanks again for attending and don’t forget to register for next week’s webinar on Marketing Listings & Measuring Results.

Thanks again to all those who attended the fourth session in our October Webinar Wednesday Series – Creating Content Consumers Care About.

Next week we’re giving you a jampacked session on Marketing Listings & Measuring Results. Click here to sign up for this session now.

First we’ll cover our Listing Marketing suite of tools including the Craigslist Publisher, Listing Syndication Solution, and the Custom Listing Wizard.

Then we’ll use our powerful SMART Tracker to analyze web traffic – it’s the perfect conclusion to our training series! Track links from emails, social media, newsletters, search engines, and more–see what kinds of marketing are getting you your best results so you can invest your time in strategies that WORK!

Download CEO Steve Hundley’s Guide to Creating Killer Content by clicking here.

Thanks for attending our webinar on Marketing Your Specialization. Join us next week for Creating Content Consumers Care About, the next in our Webinar Wednesday series!

Download your Reference Guide by clicking here.

On October 11th, Steve Hundley and Robin Dickson (J Rockcliff Realtors/Rockcliff Cares) hosted The Art of Charitable Marketing – How Giving Back to Your Community Gets You Business.

Steve Hundley	Robin Dickson	Rockcliff Cares

Rockcliff Cares is an excellent example of how real estate professionals can make a positive impact in many ways. In keeping with the charitable mood, we’re providing the recording for anyone to see:

 And these are some of the key takeaways from the session, a Guideline to “Give Back” Marketing. We know a lot of these may be common sense, but just you never know…

• Work with charities you (and your colleagues) are passionate about! Take a look many organizations and see which ones you find yourself championing around the office

• Contact the charity and get their permission to market them—it’s rare to hear someone turn down free publicity, but this also lets them know you’re out ther

• BE CONSISTENT AND REALISTIC– don’t make promises you can’t keep! Tell the charity what you’re going to do and do it!

• Spread the word about the charities you work with by creating press releases and keep the focus on THEM! Include your logo but not as a featured image. Stay in the background offering support; let the charity remain the star of the show.

• Set up a separate website for non-profits and charities. You can see an excellent example of this at www.rockcliffcares.org – note the well-presented information, Call to Action “DONATE” buttons, video profiles, social sharing options… Remember, people share what they care about!

• And perhaps most importantly: Do you try to get listings in the middle of church? We hope not. Keep your motives pure in your charitable marketing efforts as well—it’s about the cause! The approach should never be “use us because we give back to the community” or “if you list with me, I’ll give $50 to the school of your choice.” It has to be done from the heart. It’s about making sure that the community is aware that you’re their neighbors, you’re there to stay, and you care about the community as much as they do!

Thanks for attending our training on Building Better Landing Pages! Below you’ll find the slides from this week’s session, plus the Custom Webpage Worksheet with easy-reference instructions on everything you need to make a engaging, SEO-Rich community/neighborhood landing page!

We’ve got several more free, live events online coming very soon! On Thursday October 11th, join us for a special Charity Marketing webinar. Sign up here!

And don’t forget to join us next week for Session 3 in this October Webinar Wednesday Series: Marketing Your Specialization. Click here now to save your spot!

Here’s your download of the week:Week 2 – Custom Webpage Worksheet

Thanks again for attending Getting More From Your Internet Marketing System – Part 1 of our October Webinar Wednesday series! Sign up for Week 2: Landing Pages, SEO, and More

View the webinar, slidedeck, and download the Marketing and SOI checklists below.

FREE DOWNLOAD – Week 1 Assignment – Real Estate Marketing Checklist

FREE DOWNLOAD – Week 1 Assignment – Sphere of Influence Checklist

We’ll see you back next Wednesday at 1pm EST, 10am PST for Week 2.

APRIL 3rd, 2012 — The coming of another month brings another round of free webinars from 1parkplace! We pride ourselves on providing ongoing training opportunities for current and prospective 1parkplace members to ensure you get the most from our systems. Classes available:

Tuesday April 10th – Introduction to Back Office Support System (BOSS) – Learn how to manage your contacts, website, and more with a look behind the scenes of our BOSS.

Thursday April 12th – Harness the Power of CIRRUS – Our home search technology can take your website from good to great. Customize the way customers search with our powerful CIRRUS IDX MLS Home Search.

Tuesday April 17th – Ultimate Agent Training – Get the inside info on our Craigslist publisher, SMART Tracker, and more from our session designed to take you to the next level.

Thursday April 19th – Admin Training – A specialty session for team administrators! There are lots of ins and outs to our SMART BOSS system and we want to make sure you’ve got the know-how to keep your office running smoothly. Need to organize, analyze, publish, manage, and still have time to spare? Admin Training is for you.

Tuesday April 24th – Supercharge Your 1parkplace Website – We do our best to make our turnkey websites simple and this course makes managing yours even easier. Brush up on our Website Wizard so you can add, edit, link, blog—all the tools to keep your website up-to-date.

Thursday April 26th – SMARTPress Tutorial – If your 1parkplace website is built on our powerful SMARTPress platform, this session is a can’t-miss. Stay on top of Search Engine Optimization and keep your site looking sharp with our tutorial on SMARTPress, or as we like to call it, “WordPress on Steroids”

Every session begins at 10am PST. To register or learn more, visit our Training Calendar.