Extreme Hyperlocal Real Estate Marketing!

Jeff Turner, President of Zeek Interactive, delivers a great perspective about the Currency of Social, content and the local community. “Every time you do a status update on Facebook, you are creating content.”

Quotes from Jeff:

• “Trust and attention gets built around content.”

• “You need a vision, and you need to understand what these currencies are, because if not, you’re gonna have nothing to spend in this market space.”

• “You need to find and join a community, or build one, because conversations outside of community don’t exist. They’re monologues.”

Krisstina Wise, CEO of The GoodLife Team, shares “we are in a content game, and the future of real estate is bringing together people and communities through reviews and feedback.” She shares how to use creative location based content on your website to pull people into a community, away from basic “listings”.

Quotes from Kristina:

• “Every single one of us can be a specialist in at least one area. We can own it. If you own it, you will win it. Localized content.”

• “Think localization, think specialization. Local is social, and social is local.”

• “Have you noticed that consumers don’t trust real estate agents anymore, but they do trust each other?”

Chris Smith, Chief Evangelist of Inman News and Contributing Editor of Inman Next, leads this Mobile segment with “THE FUTURE IS IN YOUR PANTS!”

Chris explains his P.O.S.T. approach to mobile magic (People, Opportunity, Strategies, and Technology). He also shares facts and trends on how and why mobile is RED HOT and hardly tapped into right now revealing HUGE OPPORTUNITIES!

Quotes from Chris:

• “How many of you sleep with your phones?”

• “Average American spends 2.7 hrs./day social networking on a mobile device”

• “Print and email can get 10 times better results with Mobile”

Steve Hundley, CEO of 1parkplace, brings together this group of powerhouse social, local and mobile experts who rock the house!

Steve explains the rapidness of how mobile has entered and dominated real estate marketing and REALTOR Websites. He shares facts that in less than one year mobile access to Real estate websites has increased from less than 3% of the traffic to now surpassing 14% with no signs of slowing down!

• “Don’t forget to order the full REMS 11 Replay!.”