Getting yourself and your family ready to sell your home can be overwhelming. Find tips below on what to focus your attention on first.

Click here to get FREE information on getting the most out of your investment and the next steps to take to sell your home.

• Exterior - Curb appeal means a good first impression. What first comes to mind when people pull up to your house? Buyers may form an opinion about the property before they get to see your new bedroom closet mirror doors. Are the lawns mowed, is the roof clean, are there any unecessary items in the side yard?
• Interior - Carpets and floors should sparkle. You may want to consider putting down runners between showings to maintain the spotless image. Make sure drapes are dry cleaned and everything else looks presentable.
• Improvements - Is there one thing that is an obvious problem? It may be in your best interest to make repairs or improvements. Generally kitchens and bathrooms get special attention, but there may be one feature of the house that sticks out, and spoils an otherwise good impression of the property
• Cleaning up - Most homes are kept clean and tidy. But when it comes time to sell extra steps should be taken. Cleaning may be more often and focused on exterior or some other area that normally is not a priority. Windows should sparkle and the chimney should be clean.
• Storing extra items- Americans tend to accumulate stuff, including bric a brac and many small pieces. This can detract from the house itself. Remember people are trying to look at the walls, floors and ceilings, and anything that hides that or interferes with that is a negative. Fewer and nice furnishings are best to showcase any property.

Not all real estate agents have the technology and the complete marketing system to get sellers the best results. Shawn Hethcock and Shawn Rodger offer an impressive marketing campaign that combines the latest technology and cutting edge advertising.

• Listings - Agents market your home though listing it through a marketing organization which uses a Multiple Listing Service.
• Other agents - Member brokers usually agree to share their listing agreements with one another.
• Direct Mail - Good real estate agents employ a active marketing which probably includes some direct mail.
• Advertising - Real estate agents also frequently employ display advertising in certain local publications.
• The Internet - One of the newest and most effective marketing tools is the Internet. Over 40% of all home sales begin with the buyer going online.
• Promotions - Promotions can be very creative, and they can also be very basic such as an open house to show the property on a given day.

For a more comprehensive look at our marketing strategies and our advertising campaign or for a free market analysis of your home please  click here and submit a request.

Shawn Hethcock
Shawn Rodger
1424 Camino Del Mar
Del Mar, CA 92014
858-755-6761
Fax 858-755-4709