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1parkplace SMART Solution Components Many real estate professionals get eMarketing confused with websites, Internet marketing and email marketing. While each of these components is important in an overall eMarketing system, each must be tied to a central processing system and contact database that enables each component to be used to maximum efficiency and productivity. This is the essence of SMART eMarketing.

How many sales opportunities are buried in your current contact database that could be uncovered and closed without any advertising expense? The SMART system can bring them to light, and help you solidify and manage relationships that will result in more business.

1parkplace SMART Solution Components Overview
 
MLS Wizard
The MLS Wizard is the flagship IDX tool originally developed by 1parkplace over 7 years ago. As one of the fist IDX providers 1parkplace has used it's experience in the market to outfit the MLS Wizard with features you are unlikely to find anywhere else, such as:

  • Display all active MLS Properties on your Website - branded to you

  • Properties belonging to you and your brokerage are displayed first on the results page.

  • Turns your Website Visitors into VIP Members with extensive Call-to-Action options

  • Comes equipped with a Integrated Drip-Based Contact Manager

  • Tracks and rates your website visitors using our proprietary Prospect Analytics - enabling you to focus on high value leads

  • Advanced searching options allows your website visitors the ability to search by every feature offered in your MLS
Value Wizard
The Value Wizard was developed as a tool to be used by website visitors who are interested in selling their home. This interactive tool encourages potential sellers to enter their personal information so that you can prepare a Property Comp. Other features include:

  • Value Wizard Contacts automatically added to sellers group in your integrated Contact Manager

  • All Value Wizard leads are marked as 4-star leads for immediate follow up
Featured Listing Wizard
The Featured Listing Wizard allows you to prominently display specific list of properties including: your own listings, your broker's listings, or listings hand-picked by you for display. Some additional features available are:

  • Website Visitors are automatically added to your buyers group and begin to receive email notifications from your Contact Manager

  • Ability to market any listing in your MLS - branded to you.

  • Add on: Featured Listing

    Window allows you to highlight a specific property from your Featured Listings on your homepage.
Property Watch
Property Watch is an optional add-on that is integrated into the MLS Wizard. This tool will allow your website visitors to:

  • Create saved searches from your website - which will automatically update the client with new listings fitting criteria

  • You can decide whether you would also like to be updated on these listing announcements

  • Track the searches saved by your leads and the properties which they have viewed.
Property Compare
Property Compare is an optional add-on that is integrated into the MLS Wizard and the Featured Listings Window. This tool will allow your website visitors to:

  • Pick their favorite properties and generate a feature comparison reports

  • The property Compare report will allow website visitors the option to print or email this report.

  • Some of the features included in the report include: price, beds, baths, sq footage, pool, gated community, and many other features.
Contact Manager
The SMART Contact Manager acts as the lynchpin which integrates all your eMarketing activities and enables you to effectively follow up with your Center of Influence. Within your Contact Manager you will be able to:

  • Assign your leads to one of our existing Drip Campaigns

  • Create your own campaigns and letters to forward to clients

  • Send out Quick Emails to your Contact Database

  • Categorize your leads into groups so that you can easily send batch email announcements

  • View the extensive lead history information including: property's saved, searches saved, and properties viewed.

  • All email notifications are sent on personalized email stationary with your photo and contact information

  • Is fully integrated with every interactive tool and form that is embedded into your website
Lead Alert SMS
The Lead Alert SMS allows you to follow up with new and existing leads even faster by sending text messages to your mobile phone or other handheld device. This program allows you to:

  • Receive and respond to lead requests "on the go" or from your office

  • Configure your account and set criteria for the types of leads you would like forwarded to your phone
eMail Address
@YourDomain
Our eForwarding service will enable you to create a consistent brand. Features available with this service are:

  • Marketing material will have consistency across your domain name and email address

  • Emails to this domain can be forwarded your existing email account.
Direct Listing Domain
The Direct Listing Domain service allows you to generate a web-page for any listing that is available in your MLS Provider. This service can be used for:

  • Marketing a specific property in your marketing material

  • Easy to use: simply insert the MLS property number before your domain name (ex. 1234.yourdomainname.com)
Personal eMarketing Advisor
Our Personal eMarketing Advisor program will match you up with a professional who will assist you in the management of your website and contacts. This service comes equipped with:

  • Complementary uploading of your Contact Database

  • Complementary uploading of any properties that you would like loaded into the Custom Listing Wizard

  • Assistance and advice on how to make the most of your eMarketing plan

  • Priority placement in any 1parkplace training event
Turn-Key Website & Hosting
Choose from one of our many professional real estate designs. Our members have complete control over the content that is integrated into their site and will be able to:

  • Designate your navigation structure and the names of your different navigation buttons

  • Add an unlimited amount of pages to your website

  • Integrate any of your 1parkplace tools into the content on your website
Custom Listing Wizard
The Custom Listing Wizard allows you to display properties that would not typically receive through you IDX feed. This would typically be used for Pocket Listings, Sold Listings, and Rental Properties. With this Wizard you will be able to:

  • Create and display an unlimited amount of listings and groups of listings.

  • Determine how you would like your listings to display

  • Add virtual tours and multiple photos - along with 40 other possible property details.

 

1parkplace.com is the market and technology leader in real estate / REALTOR® customer relationship management (CRM), Contact Management, IDX, Real Estate & REALTOR® website solutions and a complete eMarketing solution to supercharge you online prospecting and lead generation efforts. 1parkplace partners with award-winning real estate agents and brokerage firms by 1parkplace providing a comprehensive suite of real estate prospecting, IDX (Internet Data Exchange), website solutions, search engine optimization and other eMarketing services to increase business and take advantage of the growing trend of consumers who begin their search for homes on the Internet. The 1parkplace SMART SolutionTM is a revolutionary service that provides turn-key solutions for REALTORS®, brokerage firms and lenders. The company seeks high quality relationships with industry partners such as website developers, marketing partners, Multiple Listing Services (MLS) and top real estate coaches nationwide by offering turn-key packages that can be resold or integrated into other websites or applications. 1parkplace.com is headquarters in San Diego, California and Since 1995 has been providing services to Real Estate agents and Broker Firms across the United States and Canada. For more information, please visit www.1parkplace.com, or call 1.888.425.2300.
 
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