Gaining leads from search engines is not difficult or expensive if you implement the right approach. The challenge most agents and brokerage firms face is properly handling these leads.
After mastering the art of contact database marketing, you're ready to embark on a search engine lead generation strategy. These leads come from people you've never met, so the conversion rate of leads to deals is typically much lower than that from contact database marketing. Thus, you'll need to have a way to pre-qualify and determine the motivation of these leads, or you'll waste a lot of time chasing poor quality suspects. Nobody does automatic lead pre-qualification better than 1parkplace - we even have a Patent pending on this unique and powerful technology.
SEO: Search Engine Optimization for Real Estate Websites - this considered the "Organic Search" method whereby the major search engines such as Google, Yahoo and MSN index your site and process the keywords, links popularity, construction and content to match against their "secret ranking method" to return a ranking result. In order to achieve desired ranking, your website must be created to feed this information to the search engines in the most effective manner. The key to success here is to understand the algorithms by search engine to get the best results from each page on your website. The 1parkplace search engine team members are EXPERTS in understanding the changing search engine ranking methods. To get a top 10 ranking generally takes 4-6 months to realize desired results when properly executed. In this method there is generally no charge from search engines, however you will want to get a quote to properly code your site and monthly maintenance to stay on top. Overhead varies from site to site, however on average expect to invest $500-$2500 to set up your site and between $50-$1500 a month to maintain top placement.
Get a FREE QUOTE now for the 1parkplace Search Engine service HERE .:PPC: Pay Per Click for Real Estate Websites - this method is what it sounds like, you pay when someone clicks your link from a search engine. The primary benefit of pay per click is the immediate results and complete control it offers the advertiser. You can commit $50 or $50,000 to the "click account" and bid for position on a page when a consumer uses that search engine and searches by your keyword. So you can understand that the more in demand the keyword the higher the cost to be on top. You may target one set of keywords today, and if they don't work out you may target an entirely different set of keywords tomorrow.
As a short term strategy, pay per click is ideal. The drawback of PPC is the cost. A top position for some search terms can cost a bunch. For real estate agents and brokerage firms the demand differs based on how targeted you are narrowing your market. It is recommended to have your Pay Per Click campaigns managed by a service such as 1parkplace that can manage your "Click Account" budget to stretch it as far as possible. Your results vary based on financial commitment. To get any noticeable results, agents and brokers are investing between $500-$15000 per month depending on quantity of leads desired.
Over the long term, organic search engine optimization is much more cost effective and desirable, however you may want to do both out of the gate in order to gain maximum effectiveness over the life of your real estate website.
Get a FREE QUOTE now for the 1parkplace Search Engine service .: |
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