The science of Real Estate Marketing to generate the most business for the lowest investment starts with understanding the real estate customer lifecycle. Specifically knowing what real estate technology, techniques and strategy to deploy at the perfect time to develop quality customer relationships and close more deals is the key.
Many real estate agents don’t understand that strategic Real Estate Marketing must be directed to the correct client category at the exact time to be MOST effective. It is far too common for an agent to get in a groove and overlook some low hanging fruit because of lack of proper targeting, follow-up or timely information delivery.
The core objective of 1parkplace is to help real estate agents, real estate teams and real estate brokerage’s to strategically assemble a Real Estate Marketing Plan to carefully target each level of the Real Estate Customer Life-cycle at exactly the right time to develop better relationships and close more sales.
The ideal real estate solution starts with targeting your existing real estate contact database before trying to find new real estate leads. Yes, new real estate leads sound real good, however your real estate contact database needs to be effective in order to scale your real estate business.
Bear in mind that it takes strong Commitment, Consistency and Patience to develop a successful Real Estate Marketing system. The 1parkplace approach teaches its members how to target their relationships at the right time with the right information. At any point in time, customers exist in one of the following phases of the Real Estate Customer Life-cycle:
| Marketing Order of Importance
When assembling your real estate marketing plan with 1parkplace, consider your targeting in the following order of priority. This order is based on the highest return of investment and long term sales results from 1parkplace.
#1 Past Clients - Sphere of Influence
- 74% of transactions come from this source
- Here are your best megaphones for referrals
- Plan to call your past customers every 90 days
- Requires dedicated contact management technology
#2 Real Estate Listings - Farming to Home Owners
- More listings from your real estate farming area
- 19% of your business comes from your farming
- Sellers expect an Internet Marketing Plan for their home
- Combine traditional marketing with high technology
- Requires a dedicated Hyper Local Marketing system
#3 Internet Marketing to Real Estate Home Buyers
- 90+% of home shoppers are using the Internet
- The key here is to keep buyers on YOUR Internet site
- Not on REALTOR.com or any other online solution
- Pay close attention to your MLS IDX system
- You need the very BEST REALTOR Websites
- Real Estate SEO
# 4 Social Networking
- Dial in your Facebook, Linked In & Twitter
- Proper execution results in new business
- Need dedicated plan to properly execute & earn results
- Improves website rankings when properly executed
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Real Estate Customer Lifecycle
| Real Estate Marketing Reference Links |
- Real Estate Marketing Plan
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- Real Estate BROKERAGE marketing
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- Real Estate TEAMS marketing
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- FREE Real Estate Marketing handbook
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- Real Estate Marketing technology
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- Real Estate lead generation
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Real estate marketing with 1parkplace will guarantee you expert results.
Click on the links below for more Real Estate Marketing information: