Real Estate Lead Generation
1parkplace real estate lead generation comes in many forms. Most all online lead generation starts with driving traffic to your website and the best real estate lead generation comes from meeting people face to face. The most important component is having a website that users would want to register with to get additional real estate and loan information or one that provides value to those you already know - also known as your sphere of influence (people who know you by first name). This capture, conversion and incubation process is key to closing more real estate transactions.
At 1parkplace we approach lead generation in three dynamic categories:
1. Sphere / Center of Influence (aka SOI or COI), this is where today, nearly 70% of real estate transactions are derived from. The key to this method is to have a solution that is designed to incubate every one of your contacts 24 hours a day and reports back to you instantly when important lead/prospecting activity takes place.
2. Neighborhood / local marketing including farming, open houses, print advertising, local banner advertising, bus benches, shopping carts, local directories (print and online), etc. This form of real estate lead generation has proven to be effective when implemented correctly. The key is for the 1parkplace member associate to be proactive in adding contacts to their SMART contact manager as they meet new prospects. Studies show that 19% of real estate transactions are conducted are from this form of marketing.
3. Online marketing This is where your Search Engine Optimization (SEO), landing pages, Pay Per Click (PPC), and other forms of Internet marketing drives traffic to your website to convert into leads. Generally this is targeting people outside of your SOI and neighborhood. Studies show that about 7.3% of the real estate transactions conducted in 2008 came from this category of real estate lead generation.
The posts below will begin to provide insight and examples to the core real estate lead generation strategies. Our goal is to educate you on the options for you to explore in the area of real estate and mortgage loan lead generation. We will be updating this often, so check back regularly:
